Comments on: Meta Ads Attribution Setting: A Complete Guide

By: Jon Loomer

Jon Loomer — Sun, 10 Nov 2024 23:48:50 +0000

In reply to theadman. 7-day click and 1-day view (1-day engaged view for videos) would be best for purchases. 1-day click for almost anything else.

By: theadman

theadman — Sun, 10 Nov 2024 20:46:53 +0000

In reply to Jon Loomer. i guess 7 day attribution is best for most cases?

By: theadman

theadman — Wed, 06 Nov 2024 16:44:00 +0000

what if i simply keep the attribution setting default for all campaigns? will it affect performance? you said that you can compare attribution settings in the reporting window.

Edit: I asked gpt, it said that it only affects how conversions are reported to me and it does not effect the actual delivery of the ad itself which is based on factors that have nothing to do with attribution window.

By: Jon Loomer

Jon Loomer — Wed, 06 Nov 2024 10:57:02 +0000

In reply to theadman. Don't listen to GPT blindly. If you change the setting in your ad set, it will impact how your ads are delivered.

By: Akinyele Oluyemi

Akinyele Oluyemi — Mon, 20 May 2024 13:30:05 +0000

Thank you for the in-depth explanation. Quick question: If I have a sales campaign running for a particular product but the customer eventually purchase another product. Will facebook attribute that sales to my campaign even for the fact that the customer purchases another product?

By: Jon Loomer

Jon Loomer — Mon, 20 May 2024 10:17:30 +0000

In reply to Akinyele Oluyemi. Yes. This is why you may want to create custom conversions and create columns for individual products.

By: Jon Loomer

Jon Loomer — Thu, 25 Jan 2024 10:35:28 +0000

In reply to Charlotte. It's a link click to your website.

By: Charlotte

Charlotte — Thu, 25 Jan 2024 05:21:27 +0000

What I’m wondering about is what a ‘click’ is to Meta in the click-through attribution window. Is it an actual link click or can it be a click on a video/ a Facebook page/ …